Fashion on the Slopes

Thursday, February 2, 2006

Wearing a pair of Jeans while skiing? Don't be silly! As silly as it may seem, you could be seeing jeans on the slopes this year. Edwin the Japanese denim brand has bonded Gore-Tex's revolutionary patented membrane technology to a layer of their Rebel Vintage Japanese denim.

This denim is impenetrable against all winter conditions because even the stitching holes have been taped over. Be the first to ski or board this fashionable denim down the slopes by heading to the Edwin Store and investing in a pair of Gore-Tex denim jeans priced at 290GBP.

Edwin, 56 Neal Street, London WC2